![]() By the mid 1990’s Alvarez was finished with their electric solid body line. These guitars would be among some of the more popular models of electric guitar.Īs the company flourished in the late 1980’s and early 1990’s, a big trend in music came that would force Alvarez to close its doors on their brand of electric solid body guitars. The Dana II, the model AE which were based off of the Fender Strat or Tele, Regulators, and the Villain models. Endorsements from Eddie Van Halan and Lita Ford helped to make the company gain attention by potential customers.Īfter the Dana Scoop model was introduced in the early 1980’s, other models of Alvarez electric guitars followed. ![]() So, Alvarez began making electric solid body guitars such as the Dana Scoop model. With the Hair/Glam Metal gaining popularity and companies like Gibson and Fender making tons of money, Alvarez needed to change. ![]() ![]() What Alvarez had to figure out was how to gain a foot in the electric age of the 1980’s. Seeing that Heavy Metal music was popular, no one wanted to buy an acoustical piece. The former name Electra has its roots going back as far as 1970. Several musicians such as David Crosby played the Alvarez acoustic guitar.īy 1984, Alvarez began to brand its name on electric solid body guitars. They were primarily acoustical pieces and were considered to be among one of the top brands. Alvarez guitars was founded in 1965 by distributor St.
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